Midnight Embers

Bold Crust. Deep Flavor.  Rich, Savory, Steakhouse-Level Crust.

 🔥 QUICK HITS

• Creates a dark, restaurant-quality crust
• Balanced with herbs, sweetness, and deep roasted flavor
• Espresso powder adds richness—not coffee taste
• Works on prime rib, ribeye, brisket, and roasts
• Designed for grill, smoker, or oven

🔥 WHY YOU’LL LOVE IT

Midnight Ember isn’t your basic salt-and-pepper blend.  It’s built to create that deep, bold crust you expect from a steakhouse—the kind that locks in juices and delivers flavor in every bite.  You get the savory backbone of garlic, onion, and pepper with a classic herb finish from rosemary, touch of brown sugar for caramelization, and a subtle layer of espresso for depth and color

👉 The result: a rich, dark bark that looks incredible and tastes even better

🔥 FLAVOR PROFILE - Savory & Bold, Herb-Forward (Rosemary), Slight Sweetness, Deep Roasted Finish

🔥 BEST USED ON

• Prime Rib
• Ribeye & Steaks
• Beef Roasts
• Brisket
• Reverse Sear Cuts

🔥 HOW TO USE

1. Coat meat generously on all sides
2. Let rest 30–60 minutes (or overnight for max flavor)
3. Cook low & slow or reverse sear
4. Finish hot to build that Midnight Ember crust

🔥 Pro Tip: Press it into the meat for an even thicker bark

🔥 WHAT MAKES IT DIFFERENT

Most steak seasonings stop at salt and pepper.  Midnight Ember goes further.  It layers texture (black lava salt), color (espresso + sugar), and depth (herbs + roasted notes).  So you don’t just season your meat—👉 you build a crust.

🔥 INGREDIENT CALL OUT

Salt, Black Pepper, Garlic, Onion, Rosemary, Hawaiian Black Lava Salt, Brown Sugar, Espresso Powder

✔ No fillers

✔ No shortcuts

✔ Just bold flavor

🔥 OPTIONAL ADD-ONS (Upsell Section Idea)

Pairs Well With:

• Ash & Iron Steak
• Kindling Dust (All-Purpose)
• Mesquite Ember Dust (Pork)

Just Add Fire isn’t about complicated cooking.  It’s about bold flavor, real ingredients, and cooking food that makes people stop and say—

👉 “What did you put on this?”